FRICTIONLESS SELLING PACKAGE
It can lead to significant increases in top-line results; the bottom-line effect is even greater. It not only determines the perceived value of your product or service, it also dictates whom you offer it to. Lagniappe will help you develop strategies for different types of pricing by establishing the links between pricing and the attributes valued by different segments. This is key for improved conversion and sustainable revenue growth.
Customer Buying Journey
With rising buyer expectations and global competition, it’s more important than ever for online businesses to consider the customer experience and decision-making process as part of the sale. Lagniappe can help outline the customer journey map for optimal conversion.
Customer Segmentation
Not all buyers are alike, and it’s important to identify and fully comprehend your buyer demographic. Lagniappe provides clarity by establishing and updating target segmentation.
Customer Buying Persona
Creating complex buyer personas are an essential component to selling in today’s online marketplace. Businesses are often confronted with selling to multiple decision makers and influencers, who have varying degrees of priorities. Lagniappe can help you identify, analyze, and establish customer personas that will generate ideal buyers, decreased abandonment rates and increased conversions.
Value Proposition
An effective value proposition enables your business to articulate why your potential customers should do business with you. Lagniappe can help draft, analyze, and implement a value proposition for your products or services that sets you apart from the pack.
WHAT YOU CAN EXPECT
- Discovery session
- Assessment and Opportunity Analysis
- Defined ideal target segmentation
- Defined ideal buyer profiles and match with perceived value expectation
- Persona based customized Value Proposition messaging
- Customised optimal buyers’ journey map from prospect through purchase
- Handover Training
CUSTOMER SUCCESS STORIES
I don’t know what I would do without Michele Gordon and Lagniappe.
She's given me a pricing strategy that allows me to ask for my worth and say ‘No’. The right price is freedom for you and your business! Since I’ve been working with Michele, my prices have gone up and I've honed in on who is right for us as an audience.
Here’s something I’ve learned with Michele and you'll come to realize over time:
“The RIGHT person will pay YOUR price without hesitation”.
Dr. Shevon Joseph
MD OBGYN, Azalea Health Services
ARE YOU READY
TO WATCH YOUR SALES GO THROUGH THE ROOF?
Book your FREE 20 minute Discovery Session
book now
