Lagniappe Digital

Banish your pricing and selling pain points to achieve your profit goals

Find out your next best steps to achieving your profit goals for the long-term!

TAKE THE FREE QUIZ EXPLORE PRODUCTS

TAKE THE FREE QUIZ TAKE THE FREE QUIZ EXPLORE PRODUCTS

EXPLORE PRODUCTS

LAGNIAPPE HELPS YOU TO:

GET PAID YOUR VALUE

Pricing your business is one of the most important decisions you’ll make to improve your bottom line. We demystify the process, show you how to determine what you are worth, ask for it and get it.

Stand Out From The Crowd

A clear, differentiating positioning strategy is the foundation of success. It answers the critical questions of what you do and whom you do it for. We help define and display your “something extra” and set your business apart from your competition.

Maintain Consistent results

Small businesses require dependable performance and not volatility. We help you to set, measure and achieve your financial goals.

Plan for Longevity

As a small business, one of the keys to success is consistency and longevity. Your relationship with your clients doesn’t end at purchase or service delivery. It’s a Continuum. We help simplify the pricing and sales process to make it repeatable and scalable for the long-term.

Hi I'm Michele,

A sales and revenue generation expert with over 25 years of experience.

Lagniappe Digital Consulting is a digital sales consultancy working with small and medium sized businesses to help consistently and sustainably generate revenue.

We have the unique advantage of helping clients to look “beyond the close” and examine the entire anatomy of the pricing and selling process, yielding optimal revenue from each customer and segment of business.

Our Expense, Pricing, and Profit Margin calculators help to identify revenue blind spots and bring more profit to your bottom line.

Lagniappe's signature services, the Pricing Strategy, Frictionless Selling and Holistic Solution Packages, help ensure your business is strategically priced, attracting your ideal customers, with targeted, high converting sales journeys.

Work with us to develop and improve your sales strategy, revenue, and profit.

Signs your company is ready for lagniappe

You want to change pricing and unsure how/when to do it
Your target audience doesn’t grasp your business and/or your offer
Your clients are not clicking on your products or services
Leads and/or conversions are low and cart abandonment is high
You are attracting the wrong customer

NOT SURE WHERE TO START?

TAKE THE FREE QUIZ

WHAT OUR CUSTOMERS SAY

Prior to engaging with Michele from Lagniappe Digital, I was questioning the alignment of pricing and our customer personas. Working with Michele gave me more confidence in pricing based on the value we provide when we correctly align with customer buying personas. After working with Michele, we confidently raised our prices to more closely reflect our business positioning. Michele's extensive industry experience and comfort in talking about pricing and how customer behavior impacts purchase behavior was eye-opening and has changed the way we think about that component of our business.”

– Trudy Armand,
Chief-HER, HER-MINE

I’ve always been good at keeping my expenses under control. Knowing (so I thought) what I was spending and where. After using the Ultimate Expense Calculator, I have a better understanding of where my money goes, and why.I now know I can’t give away the farm in my pricing or I’m just spinning my wheels and not making money.This simple little tool has changed the way I see my business.

Reginald Prince,
Direct Response Copywriter

Working with Michele was instrumental in providing my customers with better shopping opportunities. As a subscription brand, I was encouraged to increase the value of my offers, as the customer increased the longevity of their commitment. It made perfect sense. So now, the longer terms they commit to, the more they get for their money. And with a small increase in price, I was able to incorporate the cost of shipping into the total price.

I also gained a greater perspective on how to view my ideal clients. I no longer have one ideal client avatar but have a few categories to consider, depending on the trends and seasons of the year. While my target audience has not changed, my language to entice gift givers has expanded and I am also more clear on the clients I do not want to attract. A valuable asset for a solopreneur. Our time is valuable and we want to invest in customers that choose to be loyal and want to buy, not in customers that need to be convinced into a purchase.

When working with Michele, you will learn that there is more to pricing your products than just the amount you charge for them. Raising and lowering prices do not always equate to your sales variables. You are encouraged to add value through service, incentives, and strategic relationship building. I highly recommend working with Lagniappe Digital.